Process & strategy
Research, information architecture, testing, metrics, prototyping, and strategy — how good design decisions get made.
UX Strategy
UX strategy = the plan connecting user needs, business goals, and design execution: what experience, for whom, why us, and how we'll know it's working. Without it, design…
UX Research Methods
Choosing the method = knowing your question. Two axes (Rohrer/NN/g landscape): attitudinal↔behavioral, qualitative↔quantitative. Cardinal rule: what people SAY ≠ what they DO…
Information Architecture
IA = structuring, organizing, and labeling content so people can find and understand it. The classic frame (Rosenfeld & Morville, the "polar bear book"): organization…
Usability Testing & UX Metrics
- 5 users per round finds most severe issues for a given segment/ design (Nielsen & Landauer 1993 cost-benefit model; Virzi 1992) — iterate in small rounds rather than one…
Prototyping, Handoff & Design
A prototype is a question made tangible. Build the cheapest thing that answers the current question, then throw it away without grief.